D03 Brand Performance

The Brand Performance dashboard provides an overview of performance, summarized at the brand level.

Filters

The filter pane for this dashboard includes the following filters.

Order Date: specify a range of dates to view information for orders placed during that period.
Seller Name
Currency
Include Reship
Ordering System

Data Items

This dashboard lets you select the number of top and bottom brands to display and the measure by which brands are ranked.

In Pick a Rank by Field select a measure for ranking brands, then click Apply. The options are Demand Units, Fulfillment Units, and Return Units.
In Enter Rank, type the number of brands to list in the Top Brands and Bottom Brands tables, then click Apply Rank. You can type any number from 1 to 500.

Top Performing Brands

This table summarizes performance of the store’s top brands, as measured by the ranking option selected in Pick a Rank by Field.

Column	Description
Brand	A trademark or distinctive name identifying a product or a manufacturer. Note: If the Brand field is not populated in the product catalog feed, the report that is returned will not be meaningful.
Rank	The brand's ranking based on the "rank by" selected and "top/bottom."
Demand Units	Total quantity of items across orders in the specified time period.
Demand Orders Represented	The number of orders that included SKUs for this brand in the specified time period. If an order includes SKUs for multiple brands, the order will be counted multiple times in this table.
Demand Gross	The total gross demand for the product and shipping (excludes promotions and tax).
Demand Gross Product	Current retail price for the product prior to product promotions.
Demand Gross Freight	Freight charges for the product prior to freight promotions.
Demand Net	The total net demand for the product and shipping after all promotions (excludes tax).
Demand Net Product	Total price charged to the customer for the product after applying product promotions (excludes tax).
Demand Net Freight	Total freight charges after applying freight promotions (excludes tax).
Demand Tax	Tax on sales and shipping for the order.
Demand Promo Product	The total promotion amount for products which have demand on the corresponding date.
Demand Promo Freight	The total freight promotion amount for products which have demand on the corresponding date.
Demand % Of Total	Percentage of total demand for the selection criteria.
Fulfillment Units	Total quantity of items across orders that were shipped on the specified date.
Fulfillment Gross	The total gross amount for product and shipping (excludes promotions and tax) of items that were shipped on the specified date. Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Gross Product	Gross product amount for items that were shipped on the specified date. Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Gross Freight	Gross freight amount for items that were shipped on the specified date. Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Net	Net amount for items that were shipped on the specified date. Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Net Product	Net product amount for items that were shipped on the specified date. Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Net Freight	Net freight charges for items that were shipped on the specified date, after applying freight promotions (excludes tax). Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Tax	Total tax for items that were shipped on the specified date. Orders may not be tied to the same orders represented in demand. Orders may ship over multiple days but only shipments occurring on the specified date will appear in this total.
Fulfillment Promo Product	The total promotion amount for products that were shipped on the specified date.
Fulfillment Promo Freight	The total freight promotion amount for products that were shipped on the specified date.
Fulfillment % Of Total	Percentage of the total items that were shipped for the selected date.
Return Units	Total number of returned items within the order.
Return Gross	Price of the returned items that is credited to the customer (excludes promotions and tax).
Return Gross Product	Price of the returned items (without product promotions) that is credited to the customer (excludes tax). Promotions are pro-rated at the unit level.
Return Gross Freight	Total gross freight cost (excludes promotions and tax).
Return Net	Price of the returned items after product promotions that is credited to the customer (excludes tax). Promotions are pro-rated at the unit level.
Return Net Product	Price of the returned items after product promotions that is credited to the customer (excludes tax). Promotions are pro-rated at the unit level.
Return Net Freight	Freight charges for the returned items after freight promotions (excludes tax). Promotions are pro-rated at the unit level.
Return Tax	Total tax amount on returned product (includes freight).
Return % of Total	Percentage of total returns.

Bottom Performing Brands

This table summarizes performance of the store’s bottom brands, as measured by the ranking option selected in Pick a Rank by Field.